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The UCLA extension catalogue for Spring 2005 was spread throughout Los Angeles and beyond in a print run of 270,000. These covers have been designed for the last fifteen years by prominent designers like Paul Rand, Saul Bass, Milton Glaser, David Carson, Paula Scher, April Greiman, etc. We are not only happy to be part of that series, but especially proud of the statement we were able and allowed to make with the cover (Thank you, InJu Sturgeon, creative director UCLA Extension, and the Dean’s office).
This is our written statement that the catalog includes on the artist page about the cover: “All we are saying is give peace a chance," sang John Lennon. It is all we are saying. Looking at the chart of five colors the Department of Homeland Security uses to alert the American public, we feel something is lacking. In this hierarchy— arranged in five levels, from low to guarded to elevated to high to severe, corresponding to five colors— from green to blue to yellow to orange to red— there seems only and elevating trajectory towards tragedy. It leaves nothing to which to aspire. It lacks an alternative, choice or different outcome. So we added a color to the chart, the color white, globally recognized as the symbol for peace. It is through the acquisition of knowledge that we strengthen the foundation of peace. Flowers were chosen to represent the colors, as flowers universally represent a gift one gives to those one cares for. We care, and this is our gift. As a matter of principle, we call for the addition of this color and state of being to the chart.
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